Exporting kidswear to the Middle East and Singapore, in both departmental stores and wholesalers, Kolkata- based Kapoor Fashions is planning to launch its own label in international market.
“As we are into this trade for the past 22 years, we know the buyers very well, and now is the time for us to bring out our own label. In the long run, one can get better value through its own label. We will insist on selling apparels by our own label in the overseas market, as we have already built our marketing network. We know exactly what they want or sell there, so we hope to introduce this label in the current year. Initially, it will be not on a mass scale, but later it will definitely become so,” Satish Kapoor, MD, Kapoor Fashions said.
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