Most garment export houses in India suffer from a rigid mindset that does not allow them to evolve with the change in market trends. Very few among them realise or care to admit that their approach needs to change. But that is apparently not the case with Jaipur-based Patterns India, which, even after having completed almost 25 years in this business, claims to have changed its “attitude”, and got good results for it too.
With a production capacity of 50,000 pieces a month, the company, which exports ladies garments to Latin American countries, Europe and the US, has witnessed 30 per cent growth. It now plans to start a new product line of kids-wear and also expand its production capacity.
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Vivek Khandelwal, MD, Patterns India told Apparel Resources, “With the changing global market scenario,
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