With changing market condition, apparel exporters are also changing their strategy to stay competitive; be it their changing market or product focus. Jujan Markfin, a Noida-based export house, which too was exporting high value embellished garments, has now shifted its focus to basic garments, keeping in mind the latest trends and international needs.
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Interestingly, the shifting of focus has worked for the company as its turnover increased 1.5 times compared to last year. The exporter is now aiming to double its turnover in the current fiscal. Naresh Gupta, Director of the company informed Apparel Resources, “The company is focusing on premium machine embroidered garments for the prêt (stylish casual) market. Besides this, we have added new customers in the UK, Australia and the USA.”
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