Pakistan was in for a surprise at the Heimtextil fair in Germany this year, after it saw a drop in the overall orders by 50 per cent.
Pakistan, which happens to be the fourth largest exhibitor at the fair, received almost half the number of orders at the fair this year compared to last year.
This year, around 220 Pakistani exhibitors took part under the Trade and Development Authority of Pakistan (TDAP) umbrella at the Pakistan pavilion.
“Pakistani exporters have seen a massive drop in international orders lately, due to the energy crisis and the slowdown of global economy. One of the main reasons of receiving fewer orders has been the exporters’ inability to dispatch consignments in time due to energy shortages,” Abdulla Kamal, CEO, Ayesha Textile Mills said.
He added further, “Despite the advantages of having cheap labour and producing better cotton, the
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